Written by Mercer's Tara Cooper
In today's interconnected world, the global landscape of HR technology is rapidly evolving. European HR technology vendors are increasingly looking to expand their reach into the United States, bringing innovative solutions to address the complex challenges faced by organizations. But today’s expansion efforts face a new requirement – adaptability.
Adaptability in the face of global complexity
Complicated regulatory frameworks, cultural nuances, and the rapid pace at which technology is advancing (we’re looking at you, AI) led to increased complexity for businesses and HR teams around the world. In response to this growing complexity, we’re seeing vendors, especially in Europe, lean into agility to help them not only stay ahead of customer needs, but also to expand globally.
It's no longer enough to look at the customer needs of today. To compete in the today’s HR technology market, vendors need to look at, and build for, what could come next. And with technology advancing so rapidly, the possibilities of what could come next are expanding just as quickly. This means technology vendors must focus just as much on building systems that can easily adapt in the future, as they do on building systems that solve today’s challenges.
However, by developing software solutions that are inherently agile, tech vendors are also setting themselves up to serve customers around the world more effectively. The ability to adapt to local regulations, languages, and cultural practices allows European vendors to seamlessly integrate their solutions into the North American market. And with a track record of navigating regulations that are often stricter or vast reaching than those of the U.S., European vendors can enter the North American market with confidence and compelling customer stories that earn trust with HR technology buyers.
Expanding horizons
In the last few months alone, our analyst team has heard from a number of technology vendors that are actively assessing their adaptability and using this newfound focus on agility to expand their mission.
- LutherOne is positioned to help North American HR teams rethink their employee listening and performance management strategies. By tuning into the power of simplicity, LutherOne asks just six questions per week, delivered through unique distribution algorithms, to gain insight into as many as 150 questions. Offering continuous feedback, tips, predictions, thanks and recognition, this platform aims to drive a greater sense of belonging while powering data-driven decisions and actions inside enterprise organizations. As LutherOne actively engages the U.S. market, HR teams should take note of this vendor’s fresh perspective on driving employee engagement and enhancing performance.
- 365Talents is a European skills vendor that is actively looking to grow its North American footprint. By leveraging artificial intelligence and integrations with other HR systems, 365Talents helps organizations identify the skills of their workforce and make smarter decisions about talent allocation and development. The platform also empowers employees to take control of their career growth through personalized learning recommendations and visual career path exploration. With a comprehensive AI-enabled onboarding program and seamless integrations with various systems, 365Talents is well-suited for large multinational organizations. With a strong presence in Europe and expanding into the US market, 365Talents aims to help organizations enable skills-based journeys and empower employees to drive their own career growth.
- PayAnalytics, a top provider of pay equity software, recently announced its acquisition by beqom, an international provider of compensation and performance solutions. While beqom and PayAnalytics have both supported North American brands in the past, this acquisition strengthens their offering, making it even more appealing for U.S. HR teams. PayAnalytics specializes in measuring and addressing pay gaps within organizations, offering comprehensive pay equity analysis and a Compensation Assistant tool for determining appropriate salary levels. They provide tailored analysis and actionable recommendations to address pay gaps based on specific goals and considerations. With the support of beqom, PayAnalytics is set to expand its global reach and work to further close the pay gap worldwide.
An interconnected and inclusive future of work
The expansion of European HR technology vendors into the US market signifies a global response to the growing complexity faced by organizations. LutherOne, 365Talents, and PayAnalytics are just a few examples of European vendors that are bringing innovative solutions to address the evolving needs of HR professionals around the globe.
In an era where HR technology plays a pivotal role in driving organizational success, the expansion of European vendors into the US market represents a significant step towards a more interconnected and inclusive future of work.
To dive deeper into what this global expansion means, check out our Coming to America Tech Summary.