Bringing together industry analysts and key partners, ADP’s 2025 Innovation Day underscored the company’s strategic evolution from being primarily a payroll partner, to becoming a comprehensive HR technology partner. While payroll remains a core strength, ADP is investing heavily in broadening its portfolio with innovative solutions that address the full employee lifecycle. This shift is driven by a vision to create seamless, human-centered experiences that combine deep domain expertise, data, and AI-powered insights.